LinkedIn adds sponsored newsletter option, enabling brands to gate their content and gather user info, expanding reach and lead generation.
Sponsored newsletters can boost brand presence by partnering with popular creators, available in brand awareness campaigns via Campaign Manager's Content Library.
LinkedIn notes a 47% increase in newsletter engagement, with over 184,000 newsletters on the platform, signaling user interest in staying updated.
Sponsored newsletters limited to company-authored articles for now, with member-authored content sponsorship expected in the future releases, gradually rolling out the feature.
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