"If you're not active on LinkedIn, let me remind you it's 2025. It's free (unless you have a premium account, which I have because I am a heavy user of the platform), it's portable (I interact with it mainly on my cell phone), it's easy to use (in five minutes, I can teach you everything you need to know) and it's something you can do in those few minutes of each day when you're waiting for something or between tasks."
"I joined in 2008. Then it was essentially a resume-sharing site. I didn't really know what to do with the platform. I re-engaged in 2011. Again, it hadn't evolved much, and I was still confused by what value it offered me (unless I was looking for a job). In 2016, I wrote my second book, The Associate Handbook, and re-engaged with LinkedIn to promote the book."
LinkedIn is free (with optional premium), portable, and easy to use on mobile devices. Potential referral sources and clients commonly use LinkedIn, and the platform remains relatively free of trolls. Building a professional tribe on LinkedIn supports career growth and referrals. One long-term user grew a following from a few hundred to nearly 80,000 by committing to daily posts over nine years, including weekends and holidays. Success on LinkedIn centers on choosing meaningful practice-area topics, posting consistently every day, engaging with responders, and recognizing that there are no shortcuts or secret formulas.
Read at Above the Law
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