Lilly Singh has co-founded HYPHEN8, a unique media company dedicated to South Asian YouTube creators, addressing the needs for advertising and monetization in this specific community. Reflecting on her early career, she faced difficulties accessing resources and securing brand partnerships. Singh's success on YouTube, where she amassed 14 million followers, and her subsequent transition to traditional media underscore the shift in opportunities for South Asian creators. With HYPHEN8, Singh aims to foster growth and connections within this burgeoning market as the demographics are increasingly recognized and valued by brands.
Singh's co-founded HYPHEN8 offers essential resources for South Asian YouTube creators, solving the challenges of monetization and brand partnerships she once faced.
The media landscape for South Asian creators has evolved positively, with increased brand interest and partnerships compared to when Singh started her journey.
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