The Like button, a ubiquitous symbol in social media, has greatly influenced online interactions since its inception. A new book titled "Like: The Button That Changed The World" explores its historical significance, tracing back to ancient Rome and the early tech pioneers of the 21st century. The button's design, initially sketched by Yelp employee Bob Goodson in 2005, aimed to facilitate engagement by allowing users to express their preferences. The Like button has since evolved into an essential feature for user interaction, capturing the essence of digital community and belonging.
The Like button says, 'I like you, I like your content. And I am like you. I like you because I am like you, I am part of your tribe.'
The Like button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram, reflecting its profound societal impact.
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