"Shopify made major expansions in powering businesses on social media by bringing in-app shopping to TikTok, adding 27 markets in Pinterest, and expanding its Shop Pay feature to Facebook and Instagram."
"Ooooo aims to bring the fervor and massive revenue of live commerce in China to the West, offering its own live commerce app and white labeling technology with partners."
"Koji earned a spot on this year's Most Innovative Companies list as a compelling addition to the link-in-bio services, featuring selling ad space and paid video requests."
"Pearpop, a platform for facilitating TikTok collabs, expanded its services to include Instagram and Twitter, reflecting the growing importance of collaboration among creators."
In 2021, the creator economy and social commerce surged, leading companies to develop features that support creators' revenue streams and merchants' social channel expansions. Shopify emerged as a leader by enhancing in-app shopping across platforms like TikTok and Instagram. Ooooo introduced live commerce technology to Western markets, while Koji provided essential tools for creators to monetize their brands. Pearpop expanded its collaboration platform for creators across multiple social media channels, reflecting the growing importance of these innovations in the digital landscape.
Read at Inc
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