"This month, over a dozen creators took the stage for a fashion show unlike any other. At this year's VidSummit, a YouTube and video marketing conference in Dallas, Texas, attendees expected to see panels on marketing, AI, and the all-knowing algorithm. But YouTubers in attendance also encountered a fashion show, complete with the usual: a runway, fingernail knives, and a four-legged Furby robot."
"Started last year by Theorists, a collective of four YouTube channels dissecting games, movies, food, and fashion, Creators in Fashion began as a way for influencers to express themselves and their brands in a way that isn't childish or unprofessional. Matthew Patrick (also known as MatPat), who started dissecting video game theories in 2011, is one of the founders behind Creators in Fashion."
A creator-driven fashion show took place at VidSummit in Dallas, blending runway presentation with eccentric props like fingernail knives and a four-legged Furby robot. Over a dozen influencers showcased personal clothing lines and participated in playful challenges. The event evolved from an initiative by Theorists, a collective of four YouTube channels, to offer mature, brand-focused creative expression. Matthew Patrick (MatPat) is among the founders and repositioned his role to pursue projects aimed at solving industry challenges. Influencer marketing continues to grow, with the industry expected to reach $470 billion by 2027.
Read at Mashable India
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