"At this year's VidSummit, a YouTube and video marketing conference in Dallas, Texas, attendees expected to see panels on marketing, AI, and the all-knowing algorithm. But YouTubers in attendance also encountered a fashion show, complete with the usual: a runway, fingernail knives, and a four-legged Furby robot. The second Creators in Fashion event took place on October 9, elevating what creator advertising events could be."
"In 2024, he stepped down as the face of the Theorist channel to take on bigger projects that he expected could change the face of the creator economy - including what became this fashion show. "I'm realizing there are all these pain points, problems, or unique opportunities that I'm seeing that other people might not see," Patrick told Mashable in an interview. "Let me figure out those solutions to help the people coming up behind me, or the rest of the industry at large.""
Over a dozen creators performed a fashion show at VidSummit in Dallas that combined a runway, unconventional props such as fingernail knives, and a four-legged Furby robot. The second Creators in Fashion event on October 9 showcased influencers launching clothing lines and participating in staged challenges. Theorists, a collective of four YouTube channels, started Creators in Fashion to allow influencers to express brands without appearing childish or unprofessional. Matthew Patrick (MatPat) helped found the initiative and stepped down from his channel in 2024 to pursue larger projects addressing industry pain points and opportunities. Influencer marketing growth is projected to reach $470 billion by 2027.
Read at Mashable ME
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