"But now, communicating with perfection and polish signals a lack of value. It signals that you used AI. Speaking to Instagram influencers, Instagram chief Adam Mosseri last week announced the dawn of this new world. In posts on Instagram and Threads, he said that, "Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything.""
"Here's his main point: "AI makes polish cheap." It's "cheap to produce and boring to consume." "People want content that feels real," he wrote. "In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore. It's proof" that you're offering authenticity, reality, value."
"Mosseri was talking to online creators. But his insights go double for business professionals. Corporate communication is now being flooded with cheap, polished words and images. And if you communicate without AI, but in a polished way, others will assume it's ChatGPT talking, not you."
Perfection and polish now often indicate AI-generated, cheap content rather than real competence. AI has made polished images and words inexpensive and abundant, creating more homogeneous and synthetic feeds. Imperfection, rawness, and transparency have become signals of authenticity, trustworthiness, and human value. Overly polished professional communication risks being read as AI-produced and losing credibility. Communicators who show up as themselves, remain real and consistent, and embrace unpolished moments will stand out. Distinctive human presence and honest imperfections will become key differentiators as more creators offload thinking and production to AI.
Read at Computerworld
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