"With this integration, people can share their opinions alongside the forecasts they're seeing on Kalshi. Whether people want to discuss who's going to win Best Picture or which reality TV contestant is going to go home, and possibly bet on the outcome on Kalshi, the share option will automatically embed the relevant prediction market chart into a Threads post."
"In June, X named Polymarket as its official prediction market partner. Last month, Kalshi removed its affiliate badges from X accounts run by its sponsored traders after X enacted a policy that prohibits sponsored accounts from posting about sports betting, adopted following reports that prediction markets partnered with fake sports insiders who spread misinformation."
Kalshi, a prediction market platform, has launched a share feature enabling users to embed prediction market charts into Threads posts. This integration allows users to discuss outcomes on topics like award shows and reality television while sharing relevant forecasts. The move mirrors successful social media strategies employed by Kalshi and competitor Polymarket on X. However, Kalshi faces challenges on X following its designation of Polymarket as the official prediction market partner and subsequent policy restrictions on sponsored accounts posting about sports betting. The Threads integration represents a strategic pivot and confidence in Meta's platform, particularly as Threads demonstrates rapid user growth compared to X.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]