SEO has evolved, emphasizing trust, relevance, and user experience over traditional methods like keyword stuffing. With AI, voice search, and personalized content on the rise, businesses must adopt dynamic multichannel strategies that incorporate reviews, social proof, and localized targeting. Local businesses, particularly, must blend traditional SEO practices with emerging trends to connect with customers effectively. Forbes Agency Council shares 15 best practices for 2025, including using schema markup, leveraging hyperlocal keywords, engaging with local events, and utilizing AI to enhance relevance and visibility in local searches.
SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience-especially on a local level.
Local rankings now depend on dynamic, multichannel strategies that blend content, reviews, social proof and hyperlocal targeting.
By embracing both traditional SEO practices and emerging AI trends, businesses can strengthen their local presence and connect with customers exactly when, where and how they are searching.
15 members of Forbes Agency Council share some of today's essential best practices for local businesses looking to stay competitive and discoverable in 2025.
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