The Ice Bucket Challenge, a viral charity drive from 2014, has been revived as a mental health awareness initiative, prompting reflections on its impact on social media. Originally popularized on platforms like Facebook, the challenge helped transition social media from a personal sharing space to a hub of viral content. Its resurgence illustrates how foundational moments in internet culture shape the dynamics of online interaction and meme propagation today, underscoring the importance of viral moments in understanding current online behaviors and trends.
Back then, we watched billions of online videos... the Ice Bucket Challenge is back as a mental health awareness campaign. And the revival has made me reflect on how the original version shaped our online lives today.
If you were online in 2014, you couldn't avoid the Ice Bucket Challenge... But the challenge really went big on Facebook's news feed.
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