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The accessibility of information, the encouragement of multitasking culture and a desire for instant gratification have impacted Gen Z's behavior. Real estate finance experts can adapt by using social media to meet Gen Z consumers where they are every day. Short-form content is crucial when marketing to Gen Z on platforms like Instagram and Facebook stories. Creating clear, relatable, and interactive content can help real estate professionals become a trusted source for financial success.
By creating an online presence that presents short-form content, has a clear message, allows for interaction and generates relatability, we as real estate finance professionals can truly become that trusted source for financial success.
To capture Gen Z's attention, videos should be concise, getting straight to the point. Instagram and Facebook stories can be used to produce short-form and attention-span-pleasing content. It's important to maintain consistency and stick to a few content categories while occasionally adding some variety. This can help establish a clear brand and set expectations for the audience.
Short-form content is huge when marketing to Gen Z. Use Instagram and Facebook stories as a way to produce short-form and attention-span-pleasing content.