"If you're a creative professional, I'm betting your relationship with these platforms has grown pretty complicated in recent years. You know you need them. You probably hate that you need them. And you've definitely spent more hours than you'd care to admit wondering why that post didn't get more likes."
"It's a mixture: dread, anxiety... but also opportunity, hope, potential. On the one hand, I'd do anything to spend less time coming up with ideas for content and looking at a screen. On the other, social media remains such an important tool for organic growth."
"Social media feels like a necessary evil, and there is definitely some dread in there. Not dread of posting itself, but of what the platforms have turned into. In the early days, social media felt like a utopian space full of possibility and connection. Now it's more about manipulation, pressure and noise."
Creative professionals increasingly experience a conflicted relationship with social media, recognizing its necessity for visibility and organic growth while resenting the time and emotional cost. Many feel dread and anxiety about platform changes that emphasize manipulation, pressure, and noise rather than connection. The need to constantly generate content and optimize for attention creates creative fatigue and frustration. Early optimism about social platforms as utopian spaces has given way to awareness of their burdens. The large number of available platforms adds complexity and overwhelm for artists and designers seeking effective ways to reach audiences.
Read at Creative Bloq
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