In today's fast-paced digital landscape, many CEOs feel overwhelmed by the demands of maintaining a LinkedIn presence. Justin Nassiri, CEO of Executive Presence, argues that strategic commenting is the key to leveraging LinkedIn without the stress of regular posting. This often-overlooked tactic allows leaders to showcase their thoughts, insights, and expertise effectively without the pressure of crafting original posts. By engaging in relevant conversations, leaders can raise their profile and connect with a broader audience while navigating the challenges of LinkedIn's algorithm more effectively.
When you comment on a post, your name, profile and insights appear in front of not only your network but also the original poster's audience.
Comments can bypass the algorithm struggles of posting, automatically attaching to posts that are already performing well.
A thoughtful comment on a viral or highly engaged post means your insights are positioned in front of an already engaged audience.
Commenting allows you to demonstrate expertise through dialogue rather than monologue, alleviating pressure on CEOs to constantly generate new content.
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