The article explores the future of beauty standards shaped by innovations like AI-driven skincare and genetic treatments, highlighting consumer polarization. A survey by Vogue Business shows varied consumer hopes, with some desiring inclusivity while others worry about extreme ideals. Experts caution that such innovations may either reinforce outdated standards or create new extremes, presenting a dilemma for beauty marketers. The push for authenticity and diversity in marketing continues to drive brand strategies, yet challenges remain in balancing empowerment with aspirational messaging.
The lengths to which consumers can go in the future to 'look their best' will be more extreme than ever, raising concerns about reinforcing outdated beauty standards.
This polarisation presents a challenge for beauty marketers, who are tasked with selling products that improve our appearance while empowering us at the same time.
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