Ashley Aron, Supergoop's CMO, playfully aspires to be the chief 'super' officer of the brand, underscoring the value of 'super' in the company's ethos. Recently, actress Liza Koshy was appointed as the chief 'super' officer and co-produced a new campaign called 'Feel Super.' This social-first initiative aims to transform the sunscreen experience and is characterized by a comedic series showcasing Koshy in humorous, fictional product pitches. The campaign focuses on fostering a positive mindset about skin protection, promoting a culture of feeling good in oneâs skin.
Aron joked about wanting to be the brand's chief 'super' officer, emphasizing 'super' as the ultimate expression of greatness and brand ethos.
Koshy claimed the campaign emphasizes a mindset more than sunscreen, stating, 'Supergoop is on a mission to help people feel good and protected in their skin.'
The new campaign will be highlighted in a comedy series featuring Koshy as she creatively pitches fictional Supergoop products to her colleagues.
Koshy highlighted the campaign's natural fit with her intent to 'show up in the worldâwith joy, with intention, and with a little SPF'.
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