Meta is launching a new Friends Tab on Facebook to revive its original appeal, prioritizing posts from friends and family over recommended content. This update, replacing the previous section for friend requests, allows users in the U.S. and Canada to scroll through a feed of personal updates, including photos and birthday reminders. Meta acknowledges that the social aspect had diminished, as users became overwhelmed with algorithm-driven content from creators instead. The company aims to enhance the user experience by fostering genuine connections through simpler, friend-focused features moving forward.
"Over the years, Facebook evolved to meet changing needs and created best-in-class experiences across Groups, Video, Marketplace and more, but the magic of friends has fallen away."
"Social media should feel social. In that spirit, we'll be adding more fun, simple experiences to help you connect and share on Facebook throughout the year."
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