"Subscribe to Like & Subscribe Today, M&A advisory Quartermast Advisors has crunched the numbers on all 188 influencer marketing acquisitions since 2014, and I've got the exclusive first look at the data and what it all means. But first... Hello from Portugal, where I'm not just eating my weight in pastel de nata but also attending Web Summit Lisbon, the annual gathering of technology and media executives that draws more than 70,000 attendees."
"After Jansen prompted us all to chew over one of the most urgent questions in media right now - "How can publishers and creators start to make money off AI, instead of the other way around?" - Richards' business partner, CrossCheck Studios CEO Chris Sawtelle, told me he could see some creators adopting AI chatbots as a new sort of (completely transparent) means of connecting with fans, not dissimilar to when all those celebrities starting "texting" their supporters a few years ago."
"Chilvers was among our guests last night at The Media in Motion Dinner presented by ProRata.ai, where Ankler Media CEO Janice Min, Sky News executive chairman David Rhodes and ProRata's Annelies Jansen welcomed a cross-section of media, tech and creator powerhouses including creator-entrepreneur Josh Richards, Pod Save the People host DeRay Mckesson, Time CEO Jessica Sibley, Eline van der Velden, the creator of AI actress Tilly Norwood, and London Centric Media's Jim Waterson."
Quartermast Advisors analyzed 188 influencer marketing acquisitions dating back to 2014, providing a comprehensive dataset on deal activity in the space. Web Summit Lisbon convenes more than 70,000 technology and media executives, with a Gen Z-focused panel featuring Kit Chilvers and Lucy Blakiston. The Media in Motion Dinner hosted leaders across media, tech, and creator businesses, prompting debate about creator and publisher monetization of AI. CrossCheck Studios CEO Chris Sawtelle suggested creators could adopt transparent AI chatbots to connect with fans, analogous to earlier celebrity texting services. Year-end planning and holiday shopping season activity are influencing brand placement in feeds.
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