""For decades, we've been really in the business of creating these cultural moments. We just really haven't had the infrastructure to take this to the next level of social commerce.""
""We have really built the infrastructure to connect inspiration and recommendations with shoppability. We want to do that across the places that people are inspired and certainly places of authority.""
Sports Illustrated Swimsuit is launching a storefront within the LTK app, allowing users to shop looks associated with talent and events. This initiative marks the brand's first significant entry into social commerce, previously limited to affiliate links. General manager Hillary Drezner emphasizes the need for infrastructure to elevate social commerce. The partnership was inspired by LTK users among the team and talent. Future phases may involve direct talent integration and revenue-sharing. LTK aims to connect inspiration with shoppability across various platforms, expanding its focus beyond individual creators to media brands.
Read at Axios
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