In 2025, LinkedIn has evolved into a vital tool not just for professionals but also for college students. It enables users to showcase their work experiences and education while networking and learning about various industries. The platform's social media elements, like direct messaging and video content, help create an engaging environment. LinkedIn has seen a significant increase in video consumption, with a 36% rise year-over-year, prompting new features like immersive video updates. This shift underscores the growing importance of video for personal branding and recruitment efforts among younger users.
"Videos on LinkedIn are being watched 36% more year over year, with video creation growing at two times the rate of other original post formats..."
"The platform serves as a great way to market yourself, learn about the industries you're interested in, and connect with people who could help you get your next internship or teach you a new skill."
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