Dove has launched a campaign urging women to embrace their true selves by sharing unfiltered selfies, challenging the unrealistic beauty standards prevalent on social media. Partnering with Bebe Rexha and several influencers, the initiative highlights that 8 in 10 women take multiple photos seeking the perfect one, which often leads to anxiety around beauty. By encouraging candid self-expression, the campaign aims to shift the narrative away from curated perfection towards celebrating authentic moments. Dove's efforts reflect its commitment to making beauty a source of happiness instead of anxiety.
"The best moments in life aren't staged or filtered, they just happen. But when you're in the spotlight, there's so much pressure to look perfect all the time."
"Scrolling through perfected photos online has affected the way I see myself and my memories and I know I'm not alone."
"It's time for us to change the trend of unrealistic perfection. Let's post those photos, the real authentic ones because they are enough."
Collection
[
|
...
]