Andrey Insarov emphasizes the importance of a strong digital communication strategy for startups raising funds. A Brunswick survey highlights that 81% of investors base their decisions on digital information. Founders must understand their online presence's impact, as they cannot adjust their message like in live presentations. Often, they underestimate the relevance of their digital identity, resulting in low visibility or unappealing content. A well-structured website showcasing the team should be prioritized, as investors value founders significantly more than traditional metrics like business models or market evaluations.
A digital communication strategy is essential for any startup seeking to raise funds, as 81% of investors rely on digital information for decisions.
Startup founders often overlook the passive nature of digital communication, limiting their visibility and value on platforms frequented by investors.
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