Food and beverage brands are evolving to meet the needs of health-conscious consumers, particularly those using GLP-1 weight-loss drugs. Danone has launched Oikos Protein Shakes aimed at this demographic, employing a comprehensive marketing strategy that includes traditional paid search, influencer marketing, and digital channels like CTV. The brand has also built a website targeting GLP-1 users with nutritional information, aiming to guide their food choices. By adopting tactics from the pharmaceutical industry, Danone hopes to effectively engage with consumers and cater to the growing health trend.
Food and beverage brands are innovating to meet consumer needs influenced by GLP-1 drugs, adopting strategies shared with the pharmaceutical industry for marketing and outreach.
Danone's Oikos Protein Shakes target health-conscious consumers, particularly those using GLP-1 drugs, utilizing a diverse media strategy to enhance engagement and reach.
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