The first step in optimizing your landing pages is understanding your social media audience. I've found that engagement and interaction often motivate social media users; they are more likely to respond to visually appealing, concise and action-oriented content.
Consider using eye-catching images, short bursts of copy and direct links to your products or services. And, importantly, try to mimic what the customer sees on your social media pages so the transition between social and your website is a seamless experience.
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