Jodi Amendola, CEO of a Scottsdale-based healthcare PR agency, discusses the changing dynamics in how healthcare providers and businesses approach their goals in a digital world. While the fundamental objectives have remained constant since the agency's inception in 2004—such as raising awareness and educating markets—strategies have had to adapt significantly due to the decline of traditional media and the rise of digital platforms. This shift has forced agencies like hers to innovate in order to meet evolving client demands and capture consumer attention more effectively.
In an ever-evolving digital landscape, adapting PR and marketing strategies to raise awareness and educate clients is crucial for organizations in healthcare and beyond.
The shift from traditional media to digital platforms reflects a broader change in how consumers engage with information, emphasizing the need for modernized client strategies.
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