UNICEF emphasizes the critical role of digital marketing companies in upholding children's rights. Following the 2018 release of their Industry Toolkit, UNICEF is revisiting and revising the guidance to reflect recent technological and legislative advancements. The new edition, informed by research and expert consultations, will be presented for feedback at RightsCon 2025 before its launch in mid-2025, aiming to ensure practical integration of child rights into digital marketing practices.
Companies across the digital marketing value chain have an important role to play in ensuring that children's rights are both respected and considered throughout their activities and operations.
UNICEF published Children and Digital Marketing: Industry Toolkit in 2018 with the goal of outlining tangible suggestions for integrating child rights when it comes to digital marketing.
The second edition of the guidance is currently under development, incorporating desk-based research complemented by industry consultations and expert interviews.
The draft second edition Toolkit will be presented for feedback at RightsCon 2025, with further feedback from practitioners and experts to follow.
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