LeBron James recently participated in a WhatsApp group chat, discussing the NFL Draft's impact on his hometown team, the Cleveland Browns. This engagement is part of 'The Chat', a collaboration between WhatsApp and OffBall aimed at creating intimate conversations around sports. The initiative allows fans to connect more meaningfully with athletes. Jennie Morel from WhatsApp emphasizes the potential of group chats for sports discussions, while OffBall's Michaela Hammond notes that this format fosters friendships and vivid debates among fans. Upcoming chats feature athletes like Jimmy Butler discussing major sports events.
"There's no question that the second screen experience is a huge part of how people watch sports and we think there is a real opportunity around the group chat experience..."
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