Mainstream corporate sustainability initiatives, such as H&M's "Conscious Collection" and Samsung's "Galaxy for the Planet," highlight individual products' reduced environmental footprints. However, this focus on consumption leads to a paradox: consumers feel justified in buying more frequently, erasing any environmental progress these products might achieve. Over decades, the environmental movement has shifted towards a consumer-centric approach, with corporations shifting responsibility onto individuals rather than advocating for systemic change, thereby exacerbating the underlying consumption issues that contribute to contemporary environmental crises.
Mainstream corporate sustainability efforts increasingly emphasize consumption power, leading consumers to believe they can buy more often, thereby undermining genuine environmental progress.
While products may boast lower environmental impacts, the rise in overall consumption counteracts any potential savings, perpetuating the root cause of environmental issues.
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