Multiple national brands posted playful social-media reactions to Taylor Swift and Travis Kelce's engagement. Food and retail chains offered wedding-themed jokes and service offers, including a grocery chain suggesting a cake location and a pretzel franchise volunteering for a flower-girl role. Entertainment and media companies repurposed existing IP, with a streaming service referencing Bridgerton and an animation studio sharing a wedding image from The Incredibles. Beverage and snack brands used song lyrics and bespoke hashtags celebrating the couple. A fast-food account referenced video-game anticipation to craft a timely joke tied to the engagement news.
Auntie Anne's, the pretzel shop franchise, is already eyeing their role in the couple's nuptials. "CAN I BE THE FLOWER GIRL," an X post read. Wendy's Whoever is behind Wendy's social media team is clearly a video game fan. "CAN'T BELIEVE WE GOT TRAVIS SWIFT BEFORE GTA 6," an Instagram Stories post said. Gamers are anxiously awaiting the release of " Grand Theft Auto 6," which is expected to hit shelves in 2026.
The streaming and production company leveraged its own popular IP - " Bridgerton" - while posting about Swift and Kelce. "Your English teacher and your Geography teacher are getting married," Netflix's UK & Ireland X account posted. The account shared a photo of Nicola Coughlan and Luke Newton, who played Penelope Featherington and Colin Bridgerton during season three. Wembley Stadium Crumbl Poppi Prebiotic soda company Poppi used the hashtag "tayvis4ever" in an Instagram post celebrating the couple.
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