BTS's Jin was pivotal in Gucci's digital marketing during Milan Fashion Week, contributing significantly to the brand's $24 million Earned Media Value (EMV). His social media efforts accounted for 42% of this total, translating to roughly $10 million in organic exposure. Jin utilized a stylish and visually appealing approach in his posts, attracting millions with a notable engagement rate over 10%. This case exemplifies the influence of strategic influencer marketing in driving tangible results for premium brands in the fashion industry.
BTS's Jin played a crucial role in Gucci's Milan Fashion Week campaign, driving significant engagement that led to a $24 million Earned Media Value.
With just two posts, Jin generated $10 million in organic exposure for Gucci, highlighting the powerful impact of influencer marketing in the luxury fashion sector.
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