Bluesky CEO Jay Graber made headlines at SXSW by wearing a T-shirt that critiques Meta CEO Mark Zuckerberg’s branding. The shirt, which bears the Latin phrase "Mundus sine caesaribus" (A world without Ceasars), was sold by Bluesky shortly after its debut and quickly sold out. A spokesperson highlighted that the shirt symbolizes Bluesky's commitment to a democratic social media experience, contrasting with Zuckerberg's control. This moment reflects growing user interest in platforms that better align with their beliefs amid a migration from traditional social media.
Jay wore the shirt onstage at SXSW to emphasize Bluesky's democratic approach, where a single CEO or company doesn't control your experience online - and looks like people resonated with that vision.
Bluesky's T-shirt sold out within 30 minutes, reflecting the growing interest in alternative social media platforms as users seek spaces that align with their political or cultural beliefs.
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