Bluesky CEO Jay Graber Explains How the Social Platform Thrives Without Ads
Briefly

Bluesky is a social networking platform emerging as a favorite alternative to X, leveraging customization to promote diverse online communities. CEO Jay Graber highlights Bluesky's ability to help users avoid echo chambers by allowing tailored engagement. Recently, the platform's user base skyrocketed to nearly 35 million, partially due to user discontent with Elon Musk's X. The company operates with a mere 25 employees, relying on strategic methods like a verification system and the Trusted Verifier program for efficient management and trust-building with verified organizations.
Bluesky has become a hub for personalized online communities, allowing users to escape traditional echo chambers through its customizable features.
The platform's surge to nearly 35 million users can be attributed to dissatisfaction with X, Elon Musk's social media ownership.
Despite rapid growth, Bluesky operates effectively with only 25 employees by leveraging strategic delegation and partnerships, such as the Trusted Verifier program.
CEO Jay Graber emphasizes Bluesky's focus on customization, which encourages users to explore diverse communities rather than confining them to singular interests.
Read at Observer
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