Social media bots have transformed over time from helpful tools to significant threats, often designed to spam, impersonate, or scam users. The evolution of social media from casual interaction to a primary source for news and information has allowed malicious actors to leverage advanced technology, including AI, to increase their deceptive practices. Without proper verification systems in place, users face a challenge in identifying genuine content versus artificial, misleading posts, which can damage the reputation of platforms and lead to user attrition. Thus, the industry must enhance infrastructure for identity verification and content moderation to ensure a better user experience.
Many social media platforms are now overrun by bots with malicious intentions: to spam, impersonate or scam. AI has only amplified the problem, and developing, training and deploying bots to mimic humans on social media has never been easier.
The purpose of social media platforms has evolved over the past twenty years to become hubs for information exchange and consumption rather than status updates and entertainment.
If platforms do not require identity verification for new accounts, users are burdened with increased due diligence to ensure both the content they consume and its publisher are human-made.
Social media platforms must develop the infrastructure to verify, moderate and use bots and automated content safety, as users cannot identify who is on the other side of the screen—a bot, a bad actor or a real person.
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