Amazon's partnership with Snapchat is similar to its recent agreement with Meta Platforms (NASDAQ:META). Shoppers can browse Amazon's Facebook and Instagram ads and make purchases seamlessly using Amazon's checkout, all within these social media apps. Moreover, customers can view real-time pricing, delivery, product details, and Prime eligibility within specific Amazon product ads on Snapchat, Facebook, and Instagram.
Amazon is taking initiatives to accelerate e-commerce sales, encouraging customers to make recurring purchases. Further, it is focusing on fast delivery to bring more customers to its platform. In addition to expanding its sales, the company is focusing on reducing costs and driving profitability. Furthermore, AMZN is pouring money into AI (Artificial Intelligence) to strengthen its competitive positioning in the cloud space.
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