""If you think we planted the Grimace Shake trend... thank you. So much. But you think way too highly of us," said Guillaume Huin, senior marketing director at McDonald's."
"Huin described the moment he first encountered the trend as feeling like "telling your parents about a massive mistake you made that would ruin all your hard work.""
In 2023, the Grimace Shake, a limited-edition McDonald's beverage, sparked a viral trend on TikTok where users faked their deaths after trying the drink. This bizarre trend, which was not planned by McDonald's, resulted in over 2.9 billion views and a 10% increase in sales for the company. Senior marketing director Guillaume Huin shared insights on the company's reaction to the trend, describing the initial uncertainty and the eventual acknowledgment of the viral phenomenon as a significant moment for the brand.
Read at Fast Company
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