Social media requires a clear strategy and consistent presence to build brand awareness and drive sales. Entrepreneurs should prioritize platforms where their customers are, with B2C brands favoring Facebook and Instagram and B2B brands using LinkedIn. Franchise operators should align platform choice with their client mix, such as office managers and facility directors. High production value is not necessary; smartphone photos and easy tools like Canva enable on-brand graphics and quick content. Sharing simple before-and-after photos and behind-the-scenes posts can engage audiences. Consistency and intentionality maximize limited time and marketing budgets.
If You're Just Starting: Be Intentional, Be Consistent Social media is not about going viral. It's about showing up consistently and providing value. If you're a budding entrepreneur without a marketing budget, here's how to make the most of your time and resources: Pick Your Platforms Carefully - Don't try to be everywhere. Be where your customers are. For B2C services, that's usually Facebook or Instagram. For B2B, LinkedIn should be your home base.
At Anago, our franchisees focus on platforms that align with their client mix (office managers, facility directors, operations), so LinkedIn and Facebook tend to deliver results. Don't Wait for Perfect - There's a myth out there that you need studio-quality photos or a full-time designer. Not true. Use what you have. Your phone is a powerful tool. Apps like Canva can help you create clean, on-brand graphics in minutes. I've seen franchisees grow their business by sharing simple before-and-after cleaning photos or engaging behind-the-scene
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