"LinkedIn's algorithm prioritizes people - leaders like you - over brand posts. When you don't have a creative thought in your head but know you need to show up and foster relationships, try these six strategies to engage and support others."
"From the home screen, navigate to 'My Network,' then 'Catch Up.' You'll find prompts for job changes, birthdays, and work anniversaries. These are built-in excuses to reconnect with contacts you've lost touch with."
"Engaging with comments signals to both your network and LinkedIn's algorithm that you're active, present, and posting to build community, not just to post and dash."
"Search a few industry keywords. This is a good way to stay on top of trends and..."
Being active on LinkedIn is essential for driving leads and brand awareness. Freelancers often feel overwhelmed by the idea of posting, leading to inactivity. However, LinkedIn's algorithm favors personal engagement over brand posts. To maintain a presence, professionals can utilize strategies such as acknowledging recent activities in their network, sending personal messages, and responding to comments on their posts. Engaging consistently helps signal activity to both the network and the algorithm, fostering community and relationships.
Read at Inc
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