"LinkedIn exists to connect people to economic opportunity. That's their exact mission, and they're finally putting their algorithm where their mouth is. When you share actionable insights, step-by-step processes, or genuine expertise, the platform notices. Your reach expands. Your ideal clients find you. Humblebrags about your morning routine or that award you won count for nothing these days."
"One-word comments kill your visibility. LinkedIn's algorithm now distinguishes between throwaway responses and meaningful engagement. Those fire emojis and "Great post!" comments? They're actively hurting your reach. The platform wants conversations, not cheerleading. Write comments that add value on other people's posts. Challenge the original poster's perspective. Share a related experience."
"Think about your last ten posts. How many taught something useful? How many were thinly veiled brags? If you're honest, you'll see why your engagement dropped. LinkedIn rewards teachers, not preachers. Share the process behind your success, not just the highlight reel. Document your failures and what you learned. Give away your best strategies. Help others level up, and LinkedIn helps you reach more people who need what you sell."
LinkedIn now emphasizes connecting people to economic opportunity by favoring creators who provide actionable value rather than vanity posts. The algorithm rewards step-by-step insights, genuine expertise, and documented processes, expanding reach to ideal clients. Frequent humblebrags and highlight reels harm engagement. High-quality, substantive comments replace one-word reactions and emojis as signals of meaningful conversation, so comments should add perspective, share experiences, or challenge ideas. Creators who teach, reveal failures and lessons, and freely share strategies can grow visibility and attract people who need their products or services.
Read at Forbes
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