Your LinkedIn profile is one of your most valuable career assets. Boasting over one billion members in more than 200 countries and territories globally, LinkedIn gives you access to unlimited opportunities for every stage of your career.
What exactly is your goal for using LinkedIn? What persona do you wish to portray? How do you want LinkedIn's platform to support you towards achieving your career goals? Understanding what you want to get out of LinkedIn will help you use it with intentionality and enable you to clearly articulate your offering and value to users of the platform.
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