In today's saturated information landscape, brands face the challenge of combating disinformation while competing for attention and trust. To safeguard their reputation, businesses should establish core brand truths that guide their messaging and actions. Employing a communications SWOT matrix can help identify inconsistencies between a brand's claims and actions. Additionally, brands should create always-on campaigns that consistently amplify these truths, ensuring information shared is clear, concise, and easy to engage with, especially in a digital world where misinformation spreads rapidly.
To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for.
Identify a set of core brand truths to act as your north star.
Don’t wait to defend your brand - tell the truth first, and tell it often.
Social media users are 70% more likely to share or retweet falsehoods than facts.
Collection
[
|
...
]