Executives today are more visible than ever, significantly impacting their companies' reputations. They cannot control external narratives, but they can shape their online image. Regularly Googling oneself is key to understanding public perception, as highlighted by real-life examples. One individual faced confusion with a criminal due to lack of social media presence, prompting him to establish profiles for clarity. Conversely, a female founder seized unexpected media coverage for marketing purposes. Active online engagement is essential; social media posts by leaders can serve as official statements in crises, thus influencing media coverage and public opinion.
It is now common practice for journalists to take a leader's social media post and include it in news coverage.
Google yourself regularly to ensure you know where your name is showing up. This is important because you'll see the results others will find.
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