Young men frequently perceive misogynistic influencers as role models, even when they disagree with their views. These influencers promote a culture that prioritizes male wants over women's needs, making their content attractive to many young men, who seek social 'rules'. The UK National Police Chiefs Council has identified the radicalization of young men through online misogynistic content as a national strategic threat. Misogyny manifests as prejudice and contempt for women, often amplified by social media, leading to a reinforcement of patriarchal attitudes.
Misogyny constitutes a prejudice, malice, and contempt for women, which includes attitudes that aim to keep women in a subordinate position to men. Online platforms amplify accounts that promote such misconceptions.
Misogynistic influencers can gain followers, status, and financial rewards by promoting extreme masculinity, perpetuating patriarchal attitudes and contributing to a culture that views women's needs as secondary.
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