Following Donald Trump's inauguration, many Americans are reconsidering their spending habits, exemplified by Lauren Bedson's cancellation of her Amazon Prime membership. She expressed her discontent with the visible solidarity between big tech owners and Trump, prompting a broader trend where consumers are boycotting brands perceived to have abandoned their values. With social media amplifying these sentiments, a significant portion of shoppers is changing their behavior, as made evident by a Harris poll revealing that a quarter of consumers have stopped shopping at certain stores due to political shifts. Boycotts against companies altering diversity and inclusion goals are gaining momentum.
I just couldn't stand to see them so cowardly... But I'm just so disgusted. I don't want to give these billionaire oligarchs any more of my money.
Companies and business leaders... are now trying to cozy up to [Trump], leading consumers to question the values of the brands they used to trust.
A quarter of American consumers have stopped shopping at their favorite stores because of shifting political stances.
Protesters planning to halt all spending at these corporations for the day.
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