The article discusses a trend of shoplifting at Whole Foods, where thieves rationalize their actions by claiming they are 'liberating' products from billionaire Jeff Bezos. Individuals interviewed express no guilt about their thefts, viewing it as a way to fight back against corporate greed. They cite Bezos' immense wealth and Amazon's market dominance as justification for their crimes. Shoplifters, who often steal high-priced food items, feel empowered by the notion that their actions are a small act of rebellion against a powerful corporation.
"I never felt bad for the corporation as a whole because it was Amazon and, you know, it was Jeff Bezos. He just profits so much taking advantage of the little people."
"It's easy to look at [Bezos] like a Lex Luthor. My lack of remorse for any of this is - it's a big corporation. They have so much money, eggs are $10, screw them."
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