A recent ruling by the Netherlands Institute for Human Rights found Facebook's algorithm biased in job ad promotions, primarily showing female users ads for female-dominated roles. This decision builds on research from Global Witness, demonstrating that users worldwide face similar issues due to gender stereotypes affecting job opportunities. Activists highlight this ruling as a significant step towards holding technology companies accountable for their algorithm designs, emphasizing that Meta, Facebook's parent company, should actively monitor and adjust its algorithms to prevent gender discrimination in their ad targeting.
The Netherlands Institute for Human Rights found Facebook's algorithm reinforces gender stereotypes, primarily showing female users ads for typically female jobs, indicating a failure by Meta to prevent gender discrimination.
Global Witness's investigation revealed that Facebook's ad algorithm targeted users based on historical gender stereotypes, demonstrating widespread bias across multiple countries and roles, including mechanics and teachers.
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