Women's football fanbase to reach 800m by 2030
Briefly

A report by Nielsen Sports and PepsiCo predicts that women's football will rise to the top five global sports by 2030, with a projected 38% increase in fans, reaching over 800 million—60% of whom will be women. The global broadcast audience is expected to grow by 30% in major tournaments, and while sponsorship deals have increased significantly, most budgets still favor men's football. This momentum indicates a unique opportunity for investment as women's football gains popularity and influences purchasing decisions in households.
Women's football is no longer just tracking progress but witnessing a breakthrough, with projections indicating a 38% growth in the global fan base by 2030.
Investors recognize the untapped potential in women's football, with sponsorship deals tripling for the 2023 Women's World Cup compared to 2019.
Read at ESPN.com
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