Wrexham is set to begin a three-game Australian tour starting at Melbourne's Marvel Stadium. With celebrity owners Ryan Reynolds and Rob McElhenney, this trip aligns with the club's ambition for global recognition after achieving back-to-back-to-back promotions to the Championship. Previous summer tours to North America cultivated a growing fanbase, with a significant portion of revenue coming from abroad. The upcoming matches, including fixtures in Sydney and Wellington, aim to boost club visibility and engage with sponsors outside the UK.
Wrexham's upcoming Australian tour marks a significant step in the club's globalization efforts, showcasing their new status in professional football post-promotions.
The club's rising profile is attributed to the celebrity ownership of Ryan Reynolds and Rob McElhenney and the success of their Emmy award-winning documentary.
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