Why Esports World Cup sponsors aren't in it for the viewership
Briefly

The Esports World Cup has certainly exceeded the viewership numbers put up last year by its predecessor, Gamers8, with average viewership growing by nearly 8 percent, according to official EWC partner Esports Charts.
"Our partnership with Esports World Cup has brought us closer to millions of esports fans," said Mastercard evp of global sponsorships and partnership models Pernilla Winberg Baptist.
When reached for comment on the event's performance thus far, an Esports World Cup representative pointed to a July 9 newsletter by Esports World Cup Foundation CEO Ralf Reichert, who said that he was pleased with the engagement and viewership around the event's first we
Read at Digiday
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