""It's amazing to watch the transformation of the championship," she tells Bustle ahead of the 2025 NWSL Championship game. "Five years ago, it was a noon game, and it was almost like nobody knew that the championship was happening. Fast forward to now, you see the energy all over town. To see where we're at and how far it's come is so incredibly gratifying.""
""I always say it's a good day for women's sports, but it's not a great day yet," says Brimmer, who was on the soccer team at Michigan State University. "It will be a great day when you start to see the players getting paid what they should be getting paid, when you start to see more coverage, when you start to see more professional women's leagues starting to come into fruition. We're just getting started.""
Andrea Brimmer began her career in 1987 when virtually no women occupied Fortune 100 C-suite positions. By 2008, women held about 13% of executive committee and board roles in major financial services firms; by 2025, that proportion rose to nearly 30%. Brimmer led Ally Financial to become the first official banking partner of the National Women's Soccer League in 2021 and helped move the NWSL Championship to primetime on CBS, increasing viewership. Brimmer helped create Ally House and championed a 50/50 marketing-spend commitment for men's and women's sports. Brimmer emphasizes that players' pay, media coverage, and new professional leagues must improve for full equity.
Read at Bustle
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