In promoting the expanded Club World Cup, FIFA President Gianni Infantino successfully harnessed the influence of popular streamers like iShowSpeed to connect with younger soccer fans. Through strategic public appearances and social media engagements, FIFA aims to boost interest in the tournament as it transitions into knockout stages. With a focus on existing online soccer culture in the U.S., this approach exemplifies how organizations are recognizing the importance of digital presence in sports promotion.
He had the FIFA Club World Cup trophy in the room where they're exploding fireworks and doing crazy sh*t, you know? That's basically the entertainment industry.
In reality, it was smart business, Infantino realizing that much of the soccer culture in the United States exists online - and with a younger demographic.
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